Groovie Ghoul was started in 2014 by Kate-Louise Lavender as a way for her to express herself and share her personal style with everyone else. After constantly being asked by both friends and strangers where she got her headbands, she decided to open a shop and share them with the world! Kate studied and worked in floristry and incorporates techniques from that industry into her work. After exclusively selling flower crowns she has now expanded her store to other handmade items including bags, earrings, jewellery and art prints. All of her materials are sourced from local suppliers and all products are 100% made in Australia.
How did you get into textiles?
I’ve always had an interest in textiles and an eye for fashion, even from a very young age. I started with digital printing which I would turn into things like tote bags and headbands. I’m currently completing a Bachelor of Fashion Design which has allowed me to experiment a lot more with different textiles techniques. Before that, I had collected books and had done some workshops on weaving but I’ve only really started practicing it for the last year or so while I’ve been completing my course.
What kinds do you specialise in?
I’ve tried a few different things such as felting, weaving, screen printing, and natural dyeing. Recently I’ve started beading which I’m really enjoying.
What other textiles would you like to explore and why?
I’ve recently started doing some beading work and have really enjoyed it, so would love to do to more of that. I’d also like to try some needle punching and embroidery.
Where do you buy your materials and embellishments from?
They’re from all over. In the recent works I did, I had some beads I’d sourced in Bali when I went there for a fabric sourcing and manufacturing trip. Others are from local stores in Australia or online sites like Etsy.
You mainly apply your craft to accessories. Do you have any other areas you’re interested in designing for?
Yes! I’m so excited to start applying textiles to fashion and hope to have it as the main focus for my graduate collection when I finish my course.
Do you have any favourite textiles or art books that inspire you?
Most of my inspiration I find online, especially on Instagram and Pinterest. When I was doing some natural dyeing I read Wild Colour by Jenny Dean and Eco Colour by India Flint which I found really helpful.
Who would you like to collaborate with?
As I am still a student, I am still exploring and finding my own true style I haven’t thought too much about collaboration. However, some work that I really love is done by Zoe Schlacter, Fleur Woods, Jessica Grady, and Elena Stonaker.
What do you love about textiles?
I just love the freedom of it, it’s so easy to get lost in. I feel like it’s an area of art and fashion where you can really be as experimental as you want.
Follow Kate’s work here